Interior Planning & Design

Designing Seager Co.’s first-ever brick-and-mortar store was an opportunity to bring the brand’s rugged yet refined identity to life. This ground-up build features custom 10’+ oak display cabinets with solid brass hardware, a bespoke cash wrap with a patinated brass inlay countertop, and rich dark blue wainscoting that seamlessly blends into the walls for a bold, masculine feel. Thoughtfully curated antiques from across the country adorn the space, merging storytelling with retail in a way that feels both authentic and lived-in. Every detail, from the merchandising to the finishes, reflects Seager’s adventurous spirit—rooted in tradition yet built for the modern outdoorsman.